Marketing and Governance Audit Strategy: A review of
marketing and governance practices of RTOs
A number of State and National reviews identified that RTO marketing practices and governance arrangements were significant factors in the provision of quality training and assessment. Non-compliance with the Standards for RTOs relating to marketing and governance have resulted in training outcomes that have not met learner and industry expectations. TAC commissioned the Marketing and Governance Audit Strategy to assess compliance with the Standards for RTOs, comprising Standard 4 and selected clauses of Standards 5 and 7. The audit enquired into:
availability of accurate, transparent, relevant and accessible information for prospective and current learners and clients about an RTO and its services (Standard 4)
availability of adequate information about the RTO's obligations and learners' rights and obligations in respect of training products and services the learner will receive (clauses 5.2 and 5.3)
appropriate governance and administration arrangements in place to enable compliance with the Standards for RTOs at all times (clauses 7.1 and 7.3).
The audit strategy methodology included review and analysis of audit findings of the marketing practices and governance arrangements of all RTOs registered with TAC, including responses collected from student surveys.
The highest levels of compliance were in relation to marketing information to prospective learners about government subsidies and financial support, including repayment of VET FEE-HELP debts (100% compliance), followed by governance requirements that executive officers or high managerial agents are vested with sufficient authority to enable compliance with the Standards for RTOs at all times (92% compliance).
The audit found that non-compliance was mainly due to provision of incorrect or inaccurate information, including errors and inconsistencies in the use of training product terminology. Poor document control processes resulted in inconsistencies and inaccuracies between different documents and media. In a number of cases, organisational documentation did not reflect the actual governance arrangements in place at the time of the audit.
TAC has made three recommendations as an outcome of the strategy. The recommendations focus on monitoring of on-going compliance of RTOs and an expansion of the TAC's Education Program.
Click here to view the final report.
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